Elevate the Sponsor Experience
Elevate the Sponsor Experience
- a person or company that supports an activity financially with the expectation of an ROI -
- an enthusiastic devotee that consistently supports an activity with money and loyalty -
Elevating the sponsors' experience before and during the show day(s) as well as providing an ROI, helps to build rapport that turns sponsors into fans. Ultimately increasing the retention of sponsors year-over-year, and deepening their connection and commitment to the show.
Customer experience management is anchored in making moments matter. CXM uses a strategic mix of exclusive experiences fuelled by a fans-first mentality and the leveraging of details to earn their loyalty. Re-imagine long-term, sponsor relationships by perceiving sponsors as customers. A first step to creating fans.
Paul and Nicholas Hague, authors 'B2B Customer Experience'
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