- a person or company that supports an activity financially, with product, or with a service, that has the sole expectation of a return on their investment, that is reviewed yearly -
- an enthusiastic devotee that consistently supports an activity with money, product, service ... and loyalty, year after year -
Elevating the sponsors' experience, before and during the show day(s), that customizes sponsor engagement apart from any other area of the show, building a rapport and camaraderie that moves sponsors into fans.
Ultimately, increasing the retention of sponsors year-over-year, and deepening their connection and commitment to the show.
'We use a strategic mix of exclusive experiences fueled by a fans-first mentality and the leveraging of moments to earn their loyalty. Re-imagine long-term, sponsor relationships by perceiving sponsors as customers. A first step to creating fans.'
Paul and Nicholas Hague, authors 'B2B Customer Experience'
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